When you use best practices to understand your audience, set the right goals, engage with users, create content, and leverage ad targeting, you can take your small business social media marketing to the next level. By taking things one step at a time, you’ll be better prepared to launch a social media campaign and connect with potential customers that you haven’t reached yet!

Reaching the top spots of the search engine results pages can improve your company’s exposure, establish you as an industry authority, and deliver the kind of ROI you want to see. So why isn’t your website ranking at the top yet? That’s the million-dollar question that every company has asked itself at one point or another. Unfortunately, there isn’t a million-dollar answer.

If you are searching for an effective way to interact with customers on your site, then live chat software could be the tool you need. Live chat allows you to communicate with consumers easily and ultimately provide them with a service that they will find useful.

The need for a website to be mobile-friendly is undeniable. Mobile has already overtaken desktop in the number of users, and Google has made no bones about the fact that it awards brownie points for sites that are mobile friendly. For business owners hoping to make the most of their online presence, it is a matter of necessity to make their websites mobile-friendly.

There’s an old saying: bad habits form from good intentions. When it comes to your site’s search engine ranking, it might be time to question some of these habits and ask yourself if they still work, or better yet, are they more of a hindrance than any help? To make it easier on you, here are five SEO habits that you need to break before Google gives your site the digital stink eye.

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